By bypassing intermediaries, women farmers gain direct access to high-value buyers and markets often with priority timing to maximize returns.
For far too long, women farmers have produced the food that sustains our communities, yet they are the last to benefit from the markets they feed. After months of backbreaking work, their harvests are often sold at low prices to middlemen—without transparency, fairness, or negotiation power.
Her Farm Her Story is putting an end to that cycle.
By bypassing exploitative intermediaries, we are connecting women farmers directly to high-value buyers and structured markets—locally, nationally, and even regionally. Through MazaoHub’s CropSupply platform, women are not just seen as suppliers; they are respected as producers with value. ✅ They are accessing real-time market information, allowing them to time their sales strategically ✅ They’re receiving better prices for their produce, sometimes selling directly to institutions, processors, or export aggregators ✅ They’re negotiating based on data-backed quality and quantity, not desperation ✅ And they’re doing this with confidence and control
The results speak for themselves: Women in the program have experienced a 25% average improvement in price and market access—a shift that means more income in their hands, more investment in their farms, and more dignity in their work.
This is not just about market connections. It’s about changing power dynamics where the woman who plants the seed is also the one who profits from the harvest. At Her Farm Her Story, we believe that fair market access is a right, not a privilege. And we are proving that when women farmers have access to the right buyers at the right time they don’t just participate in markets, they lead them.
2025 © Her Farm Her Story. All rights reserved.