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Here is challenges woman faces..

The Problems

Problems




1. Gender-Based Exclusion from Land Ownership and Decision-Making

Despite doing the bulk of agricultural labor, many women in Tanzania are denied ownership of the land they farm. This limits their ability to make long-term decisions, invest in their farms, or claim ownership over the crops they grow. Her Farm Her Story addresses this through Queens of Farms groups (building leadership and confidence) and a lease-to-own land access model that helps women transition from laborers to landowners.

Empowering Through Groups & Land Access Models

Her Farm Her Story organizes women into Queens of Farms groupssmall, trust-based farmer circles that build confidence, leadership, and shared knowledge. At the same time, MazaoHub supports women to gain control of land through a lease-to-own model, allowing them to farm and eventually own land. This restores agency and long-term security over the land they work on.



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2. Lack of Financial Control and Inclusion

Even when women contribute significantly to crop production, they often have little to no control over the income generated. Without access to bank accounts, credit, or financial tools, their economic independence remains out of reach. The initiative solves this by supporting women to open bank accounts, build credit histories, and access loans using farm data from MazaoHub to demonstrate their productivity and reliability.

Lack of Financial Control and Inclusion

Unlocking Financial Access Through Data and Tools The initiative supports women to open bank accounts, develop credit histories, and access working capital. Using real-time farm data from MazaoHub, women can demonstrate productivity and repayment potential, giving them legitimacy in the eyes of lenders. This bridges the gap between informal farming and formal finance.



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3. Limited Access to Sustainable Farming Knowledge and Technology

Many women farmers are left behind in the shift toward climate-smart agriculture and digital tools, despite being the most affected by changing weather patterns and low yields. Her Farm Her Story delivers digital farm management tools and agronomic training tailored to women’s specific crops and local conditions—resulting in over 57% adoption of new practices.

Delivering Tailored Climate-Smart Agronomy

Her Farm Her Story provides digital farm management tools and hands-on training in climate-smart agriculture, adapted to women’s crops and regions. Through this, women gain practical knowledge on soil health, water management, pest control, and more. Over 57% have already adopted new, sustainable practices—improving resilience and yields.



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4. Unfair Market Access and Exploitation by Intermediaries

Women farmers are often forced to sell their produce through middlemen, limiting their earnings and control over market timing and prices. By connecting them directly to high-value buyers through MazaoHub and CropSupply, the initiative helps women secure better prices and more reliable market access—with some already seeing a 25% improvement in earnings.

Connecting Women Directly to Better Markets

The initiative bypasses exploitative middlemen by connecting women farmers directly to high-value markets and off-takers through MazaoHub’s CropSupply platform. This ensures they get fair pricing, faster payment, and greater control over when and how they sell—leading to a reported 25% increase in market returns.

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How You Can Help?

There are thousands more women like Mariam, full of potential, waiting for the right tools, access, and connection. Kindly support our efforts so we can reach more women smallholder farmers.